BSc Marketing

The program exposes students to the most recent research and theory in international marketing, market research, promotion, advertising and plenty more.

September Entry

Start date

4 years



Fees per session

Study Modules

First SemesterSecond Semester
Principles of AccountingMarketing and Society
Introduction to BusinessIntroductory Mathematics II
Marketing FoundationsMarketing Strategy
Principles of Economics IPrinciples of Economics
Mathematics IUse of English II
Use of English ILogic, Philosophy and Human Existence
People and Culture of NigeriaComputer Applications I
IT and Library SkillsIntroduction to Psychology

First SemesterSecond Semester
Elements of Marketing IElements of Marketing II
Introduction to FinanceIntroduction to Cost and Management Accounting
Introduction To Financial Accounting IIntroduction to Financial Accounting II
Consumer BehaviorStatistics II
Economic TheoryDigital Marketing Strategy
Statistics IBranding
Peace Studies and Conflict ResolutionMarketing Communications
Entrepreneurial Studies IComputer Applications II

First SemesterSecond Semester
Management AccountingFinancial Management
Digital Marketing ApplicationsOrganizational Behavior
Human Resources ManagementPromotion
Production ManagementElements of Management
Business LawDistribution and Sales Management
New Product MarketingElements of Government
Entrepreneurial Studies IIResearch

First SemesterSecond Semester
Business Policy and Strategy IBusiness Policy and Strategy II
International Financial ManagementAnalysis for Business Decision
Marketing ResearchMarketing Management
Management Information SystemsMarketing Simulation
Service ManagementInternational Marketing
Research Project IResearch Project II


Candidates who wish to study B.Sc. in Marketing must have obtained a credit in Mathematics, English Language, Economics/Principles of Accounting and any two Social Science subjects.

Direct Entry

Candidates for Direct Entry admission shall possess five credit passes in the SSCE, NECO, GCE  or equivalents of which at least two shall be at an advanced level, or four credits passes of which at least three shall be at the advanced level provided that such passes are not counted at both levels of the examinations.  For emphasis credit passes in English Language, Mathematics and any of Economics, Geography or Government is compulsory.

The course is going to be taught majorly by lectures through presentation and the use of other teaching aids.  Laboratory sections will be scheduled where applicable.

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Fees and Finance

Contact the Department

Phone Number:

+234 903 178 3370