Murtada Busair Ahmad (PhD, International Islamic Malaysia; M.Sc., B.Sc. University of Lagos, Nigeria) is a Senior Lecturer at the Department of Mass Communication.
His current research interests are in mass media effects, with bias for cultivation analysis and audiences’ perception of social reality as well as spiral of silence and public opinions; community media and popular culture; political communication and global communication.
He has published articles and chapters in local, international and Scopus journals and books. He teaches quantitative research methods and designs with focus on application of multivariate statistical techniques for communication research.