Dr. Murtada Busair Ahmad

REFEREED JOURNALS

• Ahmad, Murtada.B. (2018). Data Collection for Multivariate Statistical Analysis: The Implication of Moderators on Predictor and Outcome Variables’ Correlation in Nigerian Communication Research . The Nigerian Journal of Communication, Vol. 15, No 1, pp. 1-16. http://tnjc.org.ng/vol-15-no-1-june-2018/
• Ahmad, Murtada B.& Halilu, Musa (2017) Influence of Attention to American Movies on Perceived Decline of Indigenous Values among Nigeria Youth. Journal of Communication and Media Research, Vol. 8. No 1, pp. 175-185. https://www.jcmrjournal.org/article?id=99
• Ahmad, Murtada .B. (2017) Nigerian mass media’s reportage of financial crimes and public opinion on President Buhari’s change mantra politics. The Nigerian Journal of Communication, Vol. 12, No. 2 pp. 1-37. http://tnjc.org.ng/vol-14-no-1-october-2017/
• Ahmad, Murtada. B. (2016). Televised Political Adverts, Intermediation and Voting: Investigating Determiners of Electoral Choices in the Nigerian Elections of 2015. The Nigerian Journal of Communication, Vol. 12, No. 1. http://tnjc.org.ng/volume-13-no-1-june-2016/
• Ahmad, Murtada B. (2015). Resisting cultural imperialism through Nigerian video films: the notions of hybrid culture revisited. Journal of Communication and Media Research, Vol. 7. No 1, pp. 39-53. https://www.jcmrjournal.org/articles?module=24
• Ahmad, Murtada. B. &Dauda, K. (2015). Influence of Televised Violence on the Behaviour of Selected Teenagers in Ilorin Metropolis. The Nigerian Journal of Communication, Vol. 12, No. 1, pp 131-159. http://tnjc.org.ng/volume-12-no-1-october-2015/
• Ahmad, Murtada, B., Babatunde, Kamaldin, A.,Tajudeen, A., & Salihu, I. (2014). Popular culture and communication of events: A discourse of poetry as a genre of folk-media in pre-colonial northern Nigeria. Journal of Communication and Media Research, Vol. 6. No 2, pp. 59-72. https://www.jcmrjournal.org/articles?module=23

PEER REFEREED BOOK CHAPTERS

• Ahmad, Murtada. B. (2020). Media and democracy in Nigeria: cultivating divisive politics between predominant religions and geo-political blocs. In Olatunji, R.W., Ogwuezzi-Ndisika, A., & Jimoh, J. P. (Eds.), Communication, Governance and Sustainable Development in Nigeria (pp. 354 -381). Lagos, LASU Publishers Lagos State University
• Ahmad, Murtada. B. (2018). Application of Quantitative and Qualitative Methods to Communication Research. In Ayedun Aluma, V., Ajibade, O., Folayan, B.J. (eds.), Researching Methods in Communication & Media Studies. (pp 96-112). New York, Frankling International Publisher https://franklininternationalpublishers.com/list-of-contributors-of-research-methods-in-communication-and-media-studies/
• Ahmad, Murtada, B. & Babatunde, K. A.(2016) Communicating democracy through participatory radio channels in Nigeria: The question of political economy. In Mukhongo, L. (ed.), Political Influence of the Media in Developing Countries (pp.97-112). Harshey PAUnited States, IGI Global. January 2016. DOI: 10.4018/978-1-4666-9613-6.ch007
• Ahmad, Murtada, B., Pride, C., & Corsy, A. K. (2016) Free Speech, Press Freedom, and Democracy in Ghana: a Conceptual and Historical Overview. In Mukhongo, L. (Eds.), Political Influence of the Media in Developing Countries(pp.59-73). PAUnited States, IGI Global. January 2016. DOI: 10.4018/978-1-4666-9613-6.ch005
• Ahmad, Murtada. B., & Ajape, Abibat, B. (2015). Influence of televised soap opera on the Nigerian youths’ perception of indigenous cultural values. In Wilson D. (ed), Communication,
  Society and the Nigerian Child: Issues and Emerging Trends in the 21st Century (pp. 273-292). Uyo, African Council for Communication Education.
• Mustapha, L. K., Ahmad, Murtada. B. & Abubakar, I. Y. (2014). Media Ownership and the Marketplace of Idea: Is True Democracy possible? In Oso, L., Olatunji, R, & Owens-Ibie, N. (Eds.),Journalism and Media in Nigeria: Context, Issues, and practices (pp.115 -138). Canada, Canada University Press.
• Ahmad, Murtada. B. (2013). Community Media and Nigerians in Malaysia: The Paradoxical Tendency of Fragmentation in Globalization. In Ojebode. A (Ed.) Community Media for Development and Participation(pp.63-78). Ibadan, John Archers. https://www.researchgate.net/publication/331962727_Community_Media_and_Nigerians_in_Malaysia_
• Ahmad, Murtada .B. (2008).Koseegbe: A sociological metaphor displayed in an African film story. In Ogunleye,F, F. (ed.) Africa Through the Eyes of Video Camera (pp 176-182). Swaziland, Mazzini Publishers. https://books.google.com.ng/books/about/Africa_Through_the_Eye_of_the_Video_Came.html?id=k60D8UfG8EAC&redir_esc=y

PEER REFEREED PROCEEDINGS OF INTERNATIONAL CONFERENCES

• Ahmad, Murtada .B. (2011).Globalized media and impact of pornographic images on Muslim youths’ behaviours: Revisiting global exposure and content-specific exposure cultivation arguments. Published in the proceedings of New Media and Islamic Issues: Challenges and Opportunities organized by Department of Communication, CERDAS and ISTAC, International Islamic University Malaysia on September 26, 2011. https://www.researchgate.net/publication/348445144_IMPACT_OF_INTERNET_PORNOGRAPHY_ON_MUSLIM_YOUTHS_REVISITING_GLOBAL_EXPOSURE_AND_CONTENT-_SPECIFIC_EXPOSURE_CULTIVATION_ARGUMENTS
• Ahmad, Murtada .B. Abubakar, Ibrahim & Mustapha, Lambe. K. (2009). Global media and Muslim representations. In Agus S.M;Heru, K.T;Iwan,S; Mahsudi, M; Mohammad, A &Muhammad, I.(eds.) Proceeding 2nd UMY-IIUM International Seminar, Malaysia, IIUM Press.
• Ahmad, Murtada.B. (2008). Nigerian press coverage of politically induced religious controversy: a content analysis of four Nigerian newspapers. Published in the proceedings of International Conference on the Representation of Islam and Muslims in the Media (ICORMOS), held in Malaysia, July 29-30,2008. https://www.researchgate.net/publication/348445131_NIGERIAN_PRESS_COVERAGE_OF_POLITICALLY_INDUCED_RELIGIOUS_CONTROVERSY_A_CONTENT_ANALYSIS_OF_FOUR_NIGERIAN_NEWSPAPER PAPERS ACCEPTED FOR PEER REVIEW PUBLICATION
• Ahmad Murtada.B. (In Press) Television and cultivation of violence among youths in modern society. In Mojaye E.M. (ed.), (pp. 92 – 105). Ibadan, University of Ibadan Press.