Assoc. Prof. Murtada Busair Ahmad

REFEREED JOURNALS

1. Ahmad, Murtada.B. (2018). Data Collection for Multivariate Statistical Analysis: The Implication of Moderators on Predictor and Outcome Variables’ Correlation in Nigerian Communication Research . The Nigerian Journal of Communication, Vol. 15, No 1, pp. 1-16. http://tnjc.org.ng/vol-15-no-1-june-2018/
2. Ahmad, Murtada B.& Halilu, Musa (2017) Influence of Attention to American Movies on Perceived Decline of Indigenous Values among Nigeria Youth. Journal of Communication and Media Research, Vol. 8. No 1, pp. 175-185. https://www.jcmrjournal.org/article?id=99
3. Ahmad, Murtada .B. (2017) Nigerian mass media’s reportage of financial crimes and public opinion on President Buhari’s change mantra politics. The Nigerian Journal of Communication, Vol. 12, No. 2 pp. 1-37. http://tnjc.org.ng/vol-14-no-1-october-2017/
4. Ahmad, Murtada. B. (2016). Televised Political Adverts, Intermediation and Voting: Investigating Determiners of Electoral Choices in the Nigerian Elections of 2015. The Nigerian Journal of Communication, Vol. 12, No. 1. http://tnjc.org.ng/volume-13-no-1-june-2016/
5. Ahmad, Murtada B. (2015). Resisting cultural imperialism through Nigerian video films: the notions of hybrid culture revisited. Journal of Communication and Media Research, Vol. 7. No 1, pp. 39-53. https://www.jcmrjournal.org/articles?module=24
6. Ahmad, Murtada. B. &Dauda, K. (2015). Influence of Televised Violence on the Behaviour of Selected Teenagers in Ilorin Metropolis. The Nigerian Journal of Communication, Vol. 12, No. 1, pp 131-159. http://tnjc.org.ng/volume-12-no-1-october-2015/
7. Ahmad, Murtada, B., Babatunde, Kamaldin, A.,Tajudeen, A., & Salihu, I. (2014). Popular culture and communication of events: A discourse of poetry as a genre of folk-media in pre-colonial northern Nigeria. Journal of Communication and Media Research, Vol. 6. No 2, pp. 59-72. https://www.jcmrjournal.org/articles?module=23

PEER REFEREED BOOK CHAPTERS

1. Ahmad, Murtada. B. (2020). Media and democracy in Nigeria: cultivating divisive politics between predominant religions and geo-political blocs. In Olatunji, R.W., Ogwuezzi-Ndisika, A., & Jimoh, J. P. (Eds.), Communication, Governance and Sustainable Development in Nigeria (pp. 354 -381). Lagos, LASU Publishers Lagos State University
2. Ahmad, Murtada. B. (2018). Application of Quantitative and Qualitative Methods to Communication Research. In Ayedun Aluma, V., Ajibade, O., Folayan, B.J. (eds.), Researching Methods in Communication & Media Studies. (pp 96-112). New York, Frankling International Publisher https://franklininternationalpublishers.com/list-of-contributors-of-research-methods-in-communication-and-media-studies/
3. Ahmad, Murtada, B. & Babatunde, K. A.(2016) Communicating democracy through participatory radio channels in Nigeria: The question of political economy. In Mukhongo, L. (ed.), Political Influence of the Media in Developing Countries (pp.97-112). Harshey PAUnited States, IGI Global. January 2016. DOI: 10.4018/978-1-4666-9613-6.ch007
4. Ahmad, Murtada, B., Pride, C., & Corsy, A. K. (2016) Free Speech, Press Freedom, and Democracy in Ghana: a Conceptual and Historical Overview. In Mukhongo, L. (Eds.), Political Influence of the Media in Developing Countries(pp.59-73). PAUnited States, IGI Global. January 2016. DOI: 10.4018/978-1-4666-9613-6.ch005
5. Ahmad, Murtada. B., & Ajape, Abibat, B. (2015). Influence of televised soap opera on the Nigerian youths’ perception of indigenous cultural values. In Wilson D. (ed), Communication,
   Society and the Nigerian Child: Issues and Emerging Trends in the 21st Century (pp. 273-292). Uyo, African Council for Communication Education.
6. Mustapha, L. K., Ahmad, Murtada. B. & Abubakar, I. Y. (2014). Media Ownership and the Marketplace of Idea: Is True Democracy possible? In Oso, L., Olatunji, R, & Owens-Ibie, N. (Eds.),Journalism and Media in Nigeria: Context, Issues, and practices (pp.115 -138). Canada, Canada University Press.
7. Ahmad, Murtada. B. (2013). Community Media and Nigerians in Malaysia: The Paradoxical Tendency of Fragmentation in Globalization. In Ojebode. A (Ed.) Community Media for Development and Participation(pp.63-78). Ibadan, John Archers. https://www.researchgate.net/publication/331962727_Community_Media_and_Nigerians_in_Malaysia_
8. Ahmad, Murtada .B. (2008).Koseegbe: A sociological metaphor displayed in an African film story. In Ogunleye,F, F. (ed.) Africa Through the Eyes of Video Camera (pp 176-182). Swaziland, Mazzini Publishers. https://books.google.com.ng/books/about/Africa_Through_the_Eye_of_the_Video_Came.html?id=k60D8UfG8EAC&redir_esc=y

PEER REFEREED PROCEEDINGS OF INTERNATIONAL CONFERENCES

1. Ahmad, Murtada .B. (2011).Globalized media and impact of pornographic images on Muslim youths’ behaviours: Revisiting global exposure and content-specific exposure cultivation arguments. Published in the proceedings of New Media and Islamic Issues: Challenges and Opportunities organized by Department of Communication, CERDAS and ISTAC, International Islamic University Malaysia on September 26, 2011. https://www.researchgate.net/publication/348445144_IMPACT_OF_INTERNET_PORNOGRAPHY_ON_MUSLIM_YOUTHS_REVISITING_GLOBAL_EXPOSURE_AND_CONTENT-_SPECIFIC_EXPOSURE_CULTIVATION_ARGUMENTS
2. Ahmad, Murtada .B. Abubakar, Ibrahim & Mustapha, Lambe. K. (2009). Global media and Muslim representations. In Agus S.M;Heru, K.T;Iwan,S; Mahsudi, M; Mohammad, A &Muhammad, I.(eds.) Proceeding 2nd UMY-IIUM International Seminar, Malaysia, IIUM Press.
3. Ahmad, Murtada.B. (2008). Nigerian press coverage of politically induced religious controversy: a content analysis of four Nigerian newspapers. Published in the proceedings of International Conference on the Representation of Islam and Muslims in the Media (ICORMOS), held in Malaysia, July 29-30,2008. https://www.researchgate.net/publication/348445131_NIGERIAN_PRESS_COVERAGE_OF_POLITICALLY_INDUCED_RELIGIOUS_CONTROVERSY_A_CONTENT_ANALYSIS_OF_FOUR_NIGERIAN_NEWSPAPER PAPERS ACCEPTED FOR PEER REVIEW PUBLICATION
4. Ahmad Murtada.B. (In Press) Television and cultivation of violence among youths in modern society. In Mojaye E.M. (ed.), (pp. 92 – 105). Ibadan, University of Ibadan Press.