Dr. Murtada Busair Ahmad


Senior Lecturer


Mass Communication


Block B, Room 222


Murtada Busair Ahmad (PhD, International Islamic Malaysia; M.Sc., B.Sc. University of Lagos, Nigeria) is a Senior Lecturer at the Department of Mass Communication. His current research interests are in mass media effects, with bias for cultivation analysis and audiences’ perception of social reality as well as spiral of silence and public opinions; community media and popular culture; political communication and global communication. He has published articles and chapters in local, international and Scopus journals and books. He teaches quantitative research methods and designs with focus on application of multivariate statistical techniques for communication research.

Recent Publications (Articles, Books, Book Chapters/Sections, Proceedings, etc.)

Ahmad, Murtada.B. (2018). Data Collection for Multivariate Statistical Analysis: The Implication of Moderators on Predictor and Outcome Variables’ Correlation in Nigerian Communication Research . The Nigerian Journal of Communication, Vol. 15, No 1, pp. 1-16. http://tnjc.org.ng/vol-15-no-1-june-2018/
Ahmad, Murtada B.& Halilu, Musa (2017) Influence of Attention to American Movies on Perceived Decline of Indigenous Values among Nigeria Youth. Journal of Communication and Media Research, Vol. 8. No 1, pp. 175-185. https://www.jcmrjournal.org/article?id=99
Ahmad, Murtada .B. (2017) Nigerian mass media’s reportage of financial crimes and public opinion on President Buhari’s change mantra politics. The Nigerian Journal of Communication, Vol. 12, No. 2 pp. 1-37. http://tnjc.org.ng/vol-14-no-1-october-2017/
Ahmad, Murtada. B. (2016). Televised Political Adverts, Intermediation and Voting: Investigating Determiners of Electoral Choices in the Nigerian Elections of 2015. The Nigerian Journal of Communication, Vol. 12, No. 1. http://tnjc.org.ng/volume-13-no-1-june-2016/
Ahmad, Murtada B. (2015). Resisting cultural imperialism through Nigerian video films: the notions of hybrid culture revisited. Journal of Communication and Media Research, Vol. 7. No 1, pp. 39-53. https://www.jcmrjournal.org/articles?module=24
Ahmad, Murtada. B. &Dauda, K. (2015). Influence of Televised Violence on the Behaviour of Selected Teenagers in Ilorin Metropolis. The Nigerian Journal of Communication, Vol. 12, No. 1, pp 131-159. http://tnjc.org.ng/volume-12-no-1-october-2015/
Ahmad, Murtada, B., Babatunde, Kamaldin, A.,Tajudeen, A., & Salihu, I. (2014). Popular culture and communication of events: A discourse of poetry as a genre of folk-media in pre-colonial northern Nigeria. Journal of Communication and Media Research, Vol. 6. No 2, pp. 59-72. https://www.jcmrjournal.org/articles?module=23


Ahmad, Murtada. B. (2020). Media and democracy in Nigeria: cultivating divisive politics between predominant religions and geo-political blocs. In Olatunji, R.W., Ogwuezzi-Ndisika, A., & Jimoh, J. P. (Eds.), Communication, Governance and Sustainable Development in Nigeria (pp. 354 -381). Lagos, LASU Publishers Lagos State University
Ahmad, Murtada. B. (2018). Application of Quantitative and Qualitative Methods to Communication Research. In Ayedun Aluma, V., Ajibade, O., Folayan, B.J. (eds.), Researching Methods in Communication & Media Studies. (pp 96-112). New York, Frankling International Publisher https://franklininternationalpublishers.com/list-of-contributors-of-research-methods-in-communication-and-media-studies/
Ahmad, Murtada, B. & Babatunde, K. A.(2016) Communicating democracy through participatory radio channels in Nigeria: The question of political economy. In Mukhongo, L. (ed.), Political Influence of the Media in Developing Countries (pp.97-112). Harshey PAUnited States, IGI Global. January 2016. DOI: 10.4018/978-1-4666-9613-6.ch007
Ahmad, Murtada, B., Pride, C., & Corsy, A. K. (2016) Free Speech, Press Freedom, and Democracy in Ghana: a Conceptual and Historical Overview. In Mukhongo, L. (Eds.), Political Influence of the Media in Developing Countries(pp.59-73). PAUnited States, IGI Global. January 2016. DOI: 10.4018/978-1-4666-9613-6.ch005
Ahmad, Murtada. B., & Ajape, Abibat, B. (2015). Influence of televised soap opera on the Nigerian youths’ perception of indigenous cultural values. In Wilson D. (ed), Communication,
Society and the Nigerian Child: Issues and Emerging Trends in the 21st Century (pp. 273-292). Uyo, African Council for Communication Education.
Mustapha, L. K., Ahmad, Murtada. B. & Abubakar, I. Y. (2014). Media Ownership and the Marketplace of Idea: Is True Democracy possible? In Oso, L., Olatunji, R, & Owens-Ibie, N. (Eds.),Journalism and Media in Nigeria: Context, Issues, and practices (pp.115 -138). Canada, Canada University Press.
Ahmad, Murtada. B. (2013). Community Media and Nigerians in Malaysia: The Paradoxical Tendency of Fragmentation in Globalization. In Ojebode. A (Ed.) Community Media for Development and Participation(pp.63-78). Ibadan, John Archers. https://www.researchgate.net/publication/331962727_Community_Media_and_Nigerians_in_Malaysia_
Ahmad, Murtada .B. (2008).Koseegbe: A sociological metaphor displayed in an African film story. In Ogunleye,F, F. (ed.) Africa Through the Eyes of Video Camera (pp 176-182). Swaziland, Mazzini Publishers. https://books.google.com.ng/books/about/Africa_Through_the_Eye_of_the_Video_Came.html?id=k60D8UfG8EAC&redir_esc=y


Ahmad, Murtada .B. (2011).Globalized media and impact of pornographic images on Muslim youths’ behaviours: Revisiting global exposure and content-specific exposure cultivation arguments. Published in the proceedings of New Media and Islamic Issues: Challenges and Opportunities organized by Department of Communication, CERDAS and ISTAC, International Islamic University Malaysia on September 26, 2011. https://www.researchgate.net/publication/348445144_IMPACT_OF_INTERNET_PORNOGRAPHY_ON_MUSLIM_YOUTHS_REVISITING_GLOBAL_EXPOSURE_AND_CONTENT-_SPECIFIC_EXPOSURE_CULTIVATION_ARGUMENTS
Ahmad, Murtada .B. Abubakar, Ibrahim & Mustapha, Lambe. K. (2009). Global media and Muslim representations. In Agus S.M;Heru, K.T;Iwan,S; Mahsudi, M; Mohammad, A &Muhammad, I.(eds.) Proceeding 2nd UMY-IIUM International Seminar, Malaysia, IIUM Press.
Ahmad, Murtada.B. (2008). Nigerian press coverage of politically induced religious controversy: a content analysis of four Nigerian newspapers. Published in the proceedings of International Conference on the Representation of Islam and Muslims in the Media (ICORMOS), held in Malaysia, July 29-30,2008. https://www.researchgate.net/publication/348445131_NIGERIAN_PRESS_COVERAGE_OF_POLITICALLY_INDUCED_RELIGIOUS_CONTROVERSY_A_CONTENT_ANALYSIS_OF_FOUR_NIGERIAN_NEWSPAPER
Ahmad Murtada.B. (In Press) Television and cultivation of violence among youths in modern society. In Mojaye E.M. (ed.), (pp. 92 – 105). Ibadan, University of Ibadan Press.

Courses/Modules Taught

· MCM 306: Economics of Mass News Reporting
· MCM 316: Foreign and International Broadcasting
· MCM 106: African Communication System II
· MCM 204: Foundations of Communication Research
· MCM 206: Editing and Graphics of Communication
· MCM:416 University Press and Publishing Industry
· MCM 403: Data Analysis In Communication Research
· MCM 209: Advanced & Specialized Reporting
· MCM 201: News Writing and Reporting

· EHS 823- Health and Environmental Communication
· BUS 803- School of Environmental & Public Health