Postgraduate training in Mass Communication is premised on the belief that Mass Communication should be the tool for popular enlightenment and social transformation. This is to be achieved by providing advanced media instruction and pursuit of high-quality media research, training, and professional excellence. Consequently, the postgraduate programme in Mass Communication is to be the center of quality media education, training, and research that can produce high-calibre media graduates who are well equipped to man the media industry, both in the print, electronic media, and media adjuncts, such as advertising and public relations.
The objectives of the Postgraduate degree programme in Mass Communication are to:
- Enable graduates to acquire advanced skills and competence in media research, theory, and practice.
- Train skilled manpower for educational institutions and professional media organizations in both the public and private sectors, as well as international organizations.
- Equip graduates with entrepreneurial skills in media and public relations to enable them to become self-employed.
- Train graduates to develop ability for critical judgment through a broad knowledge of theoretical and practical issues in media work.
- Produce graduates who are equipped with relevant skills in the production of quality newspapers/magazines, advertising/public relations campaign materials and electronic media, video jingles and docu-drama using modern technology, including ICT.
- Train graduates in special communication areas such as behaviour change communication for documents, political communication and multi-media journalism.