UNDERGRADUATE

BSc Marketing

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The program exposes students to the most recent research and theory in international marketing, market research, promotion, advertising and plenty more.

Start Date

September entry

Duration

4 years

Entry requirements

See below

Fees

₦ 2,400,000

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The philosophy of the undergraduate B.Sc. Marketing program is to develop broadly educated marketing professionals. The program exposes students to the most recent research and theory in international marketing, market research, promotion, advertising and plenty more. Our students explore these fields with precision and austerity that transcribes into the executive-level required or expected by organizations from their marketing specialists. This philosophy is accomplished through a four-year academic experience involving curricular and co-curricular elements.

The major aims and objectives of a bachelor’s degree in marketing are to:

  1. To understand and communicate the basic/modern marketing concepts and roles in this rapidly changing world.
  2. Prepare students to have an understanding of how to apply theories and principles of consumer behaviour to marketing decision-making.
  3. Ensure that graduates have an in-depth understanding of how to determine active management of a marketing strategy in a competitive market.
  4. Ensure students acquire the knowledge to define and carry out ethical standards and policies of social responsibility.
  5. To develop the students’ creative and analytical strengths through interpreting cases, concepts and theories and transcribing them into strategic marketing decisions in the face of the ever-changing business environment
  6. Equip students with the most recent methods and techniques engaged by managers associated with designing, implementing and regulating strategic marketing programmes.

Prepare students for career opportunities in marketing.

COURSE SUMMARY

You will study the following modules:

100 Level

First Semester

  • Principles of Accounting
  • Introduction to Business
  • Marketing Foundations
  • Principles of Economics I
  • Mathematics I
  • Use of English I
  • People and Culture of Nigeria
  • IT and Library Skills

Second Semester

  • Marketing and Society
  • Introductory Mathematics II
  • Marketing Strategy
  • Principles of Economics
  • Use of English II
  • Logic, Philosophy and Human Existence
  • Computer Applications I
  • Introduction to Psychology

200 Level

First Semester

  • Elements of Marketing I
  • Introduction to Finance
  • Introduction To Financial Accounting I
  • Consumer Behavior
  • Economic Theory
  • Statistics I
  • Peace Studies and Conflict Resolution
  • Entrepreneurial Studies I

Second Semester

  • Elements of Marketing II
  • Introduction to Cost and Management Accounting
  • Introduction to Financial Accounting II
  • Statistics II
  • Digital Marketing Strategy
  • Branding
  • Marketing Communications
  • Computer Applications II

300 Level

First Semester

  • Management Accounting
  • Digital Marketing Applications
  • Human Resources Management
  • Production Management
  • Business Law
  • New Product Marketing
  • Entrepreneurial Studies II

Second Semester

  • Financial Management
  • Organizational Behavior
  • Promotion
  • Elements of Management
  • Distribution and Sales Management
  • Elements of Government

Research

400 Level

First Semester

  • Business Policy and Strategy I
  • International Financial Management
  • Marketing Research
  • Management Information Systems
  • Service Management
  • Research Project I

Second Semester

  • Business Policy and Strategy II
  • Analysis for Business Decision
  • Marketing Management
  • Marketing Simulation
  • International Marketing
  • Research Project II

COURSE INFORMATION

Additional Information

Entry Requirements

UTME:

Candidates who wish to study B.Sc. in Marketing must have obtained a credit in Mathematics, English Language, Economics/Principles of Accounting and any two Social Science subjects.

Direct Entry

Candidates for Direct Entry admission shall possess five credit passes in the SSCE, NECO, GCE  or equivalents of which at least two shall be at an advanced level, or four credits passes of which at least three shall be at the advanced level provided that such passes are not counted at both levels of the examinations.  For emphasis credit passes in English Language, Mathematics and any of Economics, Geography or Government is compulsory.

How will I be taught?

The course is going to be taught majorly by lectures through presentation and the use of other teaching aids.  Laboratory sections will be scheduled where applicable.

Fees and Finance

 please see link Fees and Finance 

Further Study

 

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